Yep, Skittles is taking Halloween horror to a whole new level with their Zombie Skittles. The Halloween-themed treat will land in stores this August, according to Delish.
Each pack will feature delicious flavors like Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry, and Blood Red Berry. That all sounds great, right? There’s another flavor that’s truly frightening. Hidden in the mix is a rotten zombie flavor. May the odds be in your flavor!
“Our fans love SKITTLES® not just for its delicious fruity flavors, but for the irreverence and sense of humor for which the brand is known,” said Rebecca Duke, SKITTLES® Senior Brand Manager, Mars Wrigley U.S. “This Halloween, we wanted to give our fans the ultimate rotten twist on the candy they know and love, challenging them to test their bravery over a bag of Zombie SKITTLES®.”
According to a press release, “As part of the launch, SKITTLES® Candy is daring its fans to take part in the #DareTheRainbow Challenge. It’s quite simple. Those brave enough to try Zombie SKITTLES® are encouraged to gather a group of friends, record their experience as they try—and eventually taste—the hidden zombie flavor, and then share on Instagram using #DareTheRainbow and @skittles.”
People are already taking to Instagram to express their fright.
View this post on Instagram
A mysterious black box arrived today. With nervous trepidation I slowly opened it and the putrid smell of rotten flesh emerged. Zombie flesh. I slammed the box shut and fled. Nausea overcame me as I gasped for fresh air. Ok ok Yea I’m kidding (maybe🧟♂️) Huge thanks to the folks @skittles for sending what I believe will be the hottest product ever for Halloween. My previous post explains what these are all about. I’m not going to crack a bag open yet.. I’d rather gather some friends and #daretherainbow. I’ve tried all the other “gross” flavors of candy with “moldy cheese”being my downfall. Wonder if rotten zombie will be worse 🤢 Stay tuned. #skittles #daretherainbow #zombies #zombieskittles #rottenzombie #marswrigleyconfectionery #yum #halloween #halloweencandy #doesfreshzombietastebetter
According to the press release, Zombie Skittles will be available in major retailers across the U.S. The Share Size bags will retail for around $1.89. A Fun Size will cost you $2.99, and you can pick up a Lay Down bag for $2.49.