After viral tweets, Cinnamon Toast Crunch Shrimp is now on the menu at one NC oyster bar

(Source: Shuckin' Shack)
(Source: Shuckin’ Shack)

I’m going to assume by now you’re all caught up to speed with the whole shrimp tails in the Cinnamon Toast Crunch drama that took the internet by storm this week. But it not, do yourself a favor and read this Time article before continuing on with this article.

So after all of that unfolded, a restaurant in North Carolina, Shuckin’ Shack, did a thing.  Their CEO, Jonathan Weatherington, knew he had to capitalize on this media sensation. Enter – Cinnamon Toast Crunch Shrimp.

“There are few things as terrifyingly unwelcome as finding unexpected items in our food,” said Weathington in a press release. “It can be a make-or-break moment for restaurants, especially. That being said, as we heard about the story and watched the flurry of tweets unfold, we decided to have some fun with it. Mostly, we were curious if it would even taste good.”

The restaurant got to work and what they came up with was a double battered fried shrimp made with buttermilk, flour, and Cinnamon Toast Crunch served with a side of Sweet Thai Chili sauce.

(Source: Shuckin' Shack)
(Cinnamon Toast Crunch Shrimp – Source: Shuckin’ Shack)

“At Shuckin’ Shack, we are all about having fun with our food,” said Weathington. “While the initial story was certainly off-putting, the flavor profile of pairing Cinnamon Toast Crunch with shrimp is unexpectedly good. No one wants shrimp tails swimming around in their cereal but we thought it might be fun to see what (purposefully made) fried cinnamon shrimp would taste like! Who knows, if there’s enough demand – maybe we’ll give General Mills a call about a collab.”

Would you eat this? Anyone making the trip to NC?


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